FREE GUIDE TO GROWTH WITHOUT AD SPEND!
7 Steps to 90 Day Growth
Find out how this bespoke email strategy can
create sustainable, long-term growth
in just 90 days!
To get your copy simply add your details to our form and we’ll do the rest!
What You’ll Get in This Guide
- The background to the strategy – how it works & why we developed it
- The exact template we use to help clients generate $000’s every month
- A step-by-step guide as to how and what to implement for your business
- The 15 metrics we target while creating the plan
- Our pledge on bespoke customised content
- Real-life results from our case study archives
- How you can get started with your plan TODAY!
Why We Developed the Plan & Who it’s for…
When we founded Optimise Digital Media we wanted to provide DTC brand owners with a quick, easy to implement growth system that would produce results fast without huge time or financial resources.
Over the next few months we developed and tested what has become the 7/90 Plan. 7 steps to move 15 KPI metrics in 90 days.
The 7/90 plan can be adapted to most DTC brands but our key criteria for new clients are:
- Been in business for at least 18 months
- Have a physical product/product range
- Monthly revenue of at least £8k
- Have an existing email list of at least 500 individuals
- Key objective to grow over the next quarter
- Have a first-class customer service process
15 KPI’s we Target With the 7 Step Plan
Turning the dial up…
- email subscriber numbers
- Sales from your email channel against a previous 30-day benchmark
- Average order value against a 30-day benchmark
- Overall conversion rate
- Warm “ready to buy” leads
- % of site traffic generated through email
- % site traffic generated from organic search
- Overall site revenue against set time period
- Sales of pre-identified core products
- Sales from new customers
- Sales from “Dormant” customers
- Customer Lifetime Value – customers stay loyal longer and buy more products
Turning the dial up…
- Reduced “bounce” rate meaning more people are spending more time on key pages
- Sales lost through abandoned checkouts/carts
- Reduced time between purchases i.e. customers buy more, more often
Get Your Plan & Start Growing Your Business TODAY!
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